$5.69
0.00 (0%)
Palm, Inc. (NASDAQ:PALM.DL)
CAPS Rating:
The Company develops, markets and sells a family of mobile computing solutions.
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The Company develops, markets and sells a family of mobile computing solutions.
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A lot of people think that as a long as technology company produces good technology, they will do well. Unfortunately, that's not the case. With Palm, the technology is OK. The problem is the marketing.By marketing, I don't mean advertising. A lot of people think that marketing means advertising. Advertising is only part of marketing.The biggest problem is the answer to the question "who sells smartphones?" The answer is CARRIERS. If you can't get the carriers to promote, sell, and support your products, you are DEAD in the smartphone game. That's why RIM is kicking butt. BlackBerry is a product that carriers can make craploads of money from and is relatively painless to support. Plus BlackBerry has a massive customer support infrastructure that makes it easier on the carriers if there is a problem with the device. Not so for Palm.