$2.15
0.03 (+1.42%)
Parlux Fragrances, Inc. (PARL)
CAPS Rating:
The Company is engaged in the creation, design, manufacture, and distribution and sale of prestige fragrances and beauty related products.
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"Parlux will launch Queen Latifah fragrance"
That alone warrants a red thumb.
Very "elitist". Parlux fragrances like paris hilton and now queen latifah and jessica simpson may not appeal to you but someone is making them fly off the shelves. This was a badly managed company with an entrepeneur chairman who treated the co like a private piggy bank. It now has professional management and the lst years results reflect the new trend of upward from the floor. Dont know how much more or how quickly it will go up but you cant deny the momentum.
Where is your blog? It can't be for lack of boldness. I like reading it even though I don't agree with everything you say.
poor attempt at humor on my part. you're certainly right, co. was badly mismanaged for a while. i continue to red thumb it b/c i do not believe that a co. that relies on selling non-staple consumer products will outperform in this climate. Maybe in a couple of years when people can afford both maria sharapova perfume and food.