+ Watch PCLN
on My Watchlist
Offering services from airline tickets to hotel rooms to car rentals, priceline.com allows buyers to name their own price.
The planned acquisition of Kayak will prove to be a huge positive for the company. First, the company adds a revenue stream through the biggest travel search advertiser on the internet. Kayak's organic growth is fantastic, and the company can improve those numbers with its strong marketing team. Moreover, Kayak improves the company's mobile presence, which was simply mediocre for Priceline, but is an area in which Kayak excels. Furthermore, Priceline can actually improve Kayak by expanding its hotel search which offers a higher margin than airfare, and expanding the websites global reach through Priceline's excellent European presence. Finally, Priceline will save a few bucks because they don't have to pay advertising fees to Kayak.Aside from the Kayak acquisition, the company should stay dominant in the European hotel market even through tough economic times. European hotels are turning to Priceline to fill up rooms when they don't have enough organic traffic.It's airfare booking should continue to compete well, and will likely be unaffected by the Kayak acquisition. It's unlikely the company will try to funnel additional users through Kayak.com.
BATS data provided in real-time. NYSE, NASDAQ and NYSEMKT data delayed 15 minutes.
Real-Time prices provided by BATS. Market data provided by Interactive Data.
Company fundamental data provided by Morningstar. Earnings Estimates, Analyst Ratings and Key Statistics provided by Zacks.
SEC Filings and Insider Transactions provided by Edgar Online.
Powered and implemented by Interactive Data Managed Solutions. Terms & Conditions