Offering services from airline tickets to hotel rooms to car rentals, priceline.com allows buyers to name their own price.
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I have watched Priceline climb in value waiting for a time to jump in. The business just continues to get better and better. With a PE that is half it's 5 year growth rate and ever improving margins, now is the time for me to get in. Comparing margins and ROE to Expedia, TRIP and CTRIP, Priceline stands out as the best run business.