The Company sells fresh roasted coffee, hand selected tea, and related merchandise in several distribution channels, including grocery, home delivery, food service and office accounts and company-operated retail stores.
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Low margins, poor return on equity. Some people do actually need coffee, but they have less expensive options than this. And for that matter, investors have cheaper (and better) options than this...A Starbucks (SBUX) fall does not necessarily mean that the company that could become the next Starbucks is such a great buy...