The Company sells fresh roasted coffee, hand selected tea, and related merchandise in several distribution channels, including grocery, home delivery, food service and office accounts and company-operated retail stores.
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Underperformers seem to be right at first, but look at the stock chart vs. the S&P. It's rocketing up right now. Americans can't ever stay away from coffee, and the serious coffee drinkers will pick Peet's over Starbucks "every day of the week and twice on Sunday."