Polaris Industries, Inc. (NYSE:PII)

CAPS Rating: 5 out of 5

Designs, engineers and manufactures all terrain vehicles, snowmobiles, and motorcycles and markets them, together with related replacement parts, garments and accessories through dealers and distributors located in the United States, Canada and Europe.

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Player Avatar hughesgcc (< 20) Submitted: 7/4/2013 3:10:40 AM : Outperform Start Price: $95.14 PII Score: +34.88

Polaris is a solid company who has cracked the code on adventure sports in both design and workmanship. They have steadily risen to a $95+ share price after hard work and development of their products. They purchased the Indian Motorcycle name in 2011 and have used their corporate knowledge (they built Victory Motorcycles brand from the ground up), and their endless capital to resurrect the old Indian Chief with 21st century engineering. Polaris is making a very bold move by taking Harley head on through advertisements such as this http://www.youtube.com/watch?v=r4bEXmanRVc which may prove to be too aggressive and possibly alienate potential customers. Big upcoming dates: 23 July 2013 - 2nd Quarter earnings. 3 August 2013 - 2014 Indian Chief revealed at Sturgis. I expect the market to be late to the party on this, they will, no doubt, seize a portion of the Harley market in the next 5 years and force Harley to innovate.

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