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Wind power for the future in which 'alternative energy' is no longer 'alternative'.
That said, what are the pros for such an ETF? It invests in wind power generators and the ecosystem that feeds into it. What's so exciting about that?
Large capital requirements: this is not venue that Joe and Ernest Yokel can enter. It favors big companies, many of which (like GE) are already a big part of the economic universe and have the political/lobbying clout to get government to 'see it their way'.
Technology Requirements: Joe Blow doesn't make composite structures for wind turbines. Specialty makers like Hexcel (HXL) do. This creates a natural moat for the entrenched players like Vestas, Iberdrola, and GE to deepen and widen.
Who's going to buy them? Stodgy utilities and very large corporations who see the future, and/or are struggling to meet with state- and Federal- mandates or renewable kilowatt purchases.
Lastly, carbon caps and/or a cap-trade system is coming. When it does, the TRUE 'cradle to cradle' lifecycle costs of fossil-energy will be borne out, and the 'grid parity' issue will be more or less off the table, forever.
Jump on the train or get run over by it. You might not like this particular ETF (you could look at FAN as well), but this is a serious investment vehicle worth your analysis.