$28.50
0.00 (0%)
Bankrate, Inc. (RATE.DL)
CAPS Rating:
The Company owns and operates an Internet-based consumer banking marketplace and provides financial applications and information to a network of distribution partners and national, regional, and local publications.
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Perhaps there is a real 'need' for this stuff but I don't believe it. If it gets sucked up by someone much larger, the applications could become mighty important to a larger audience but, as it currently works/sells/exists, I only see this going down in PE/value/price!
I have heard a lot of bashing of this stock the past four years since I purchased (adjusted price $13). Bought more when it tanked a year or so ago on "overvaluation" - up 70% since then. Some "smart" trader may be able to go in and out and make some bucks, on short term plays due to the volitility, but long term this stock is not going away and will continue going up. It dominates in it's particular niche and will continue to do so. Even bad management decisions have not permanently damaged this stock, and they have made some dozies in the past.