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$33.01 0.04 (0.12%)
7/3/2008 1:00 PM

Bankrate, Inc. (RATE)

CAPS Rating:
**

The Company owns and operates an Internet-based consumer banking marketplace and provides financial applications and information to a network of distribution partners and national, regional, and local publications.

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Avatar terminusaquo (< 20) Submitted: 5/11/08 7:13 PM : Outperform Start Price: $44.71 RATE Score: -16.88

At this price, the stock is oversold. Perhaps the share price deserves to have some skepticism built in, but the market has gone overboard. Positives: the balance sheet is in good shape, online advertising by financials is likely to increase in this competitive environment (internet consultant Borrell Assoc. reports that online ads by mortgage lenders jumped to $3.2 billion in 2007 vs. $2.1 billion in 2006) and CEO Evans sports a solid history--former CEO of Geocities and 8 years as president and publisher of U.S. News & World Report, to name just two former posts.

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