Elizabeth Arden, Inc. (NASDAQ:RDEN)

CAPS Rating: 1 out of 5

The Company is a manufacturer, marketer and designer of fragrances, skin treatment and cosmetic products, to customers in the United States and internationally.


Player Avatar NotJesseL (26.25) Submitted: 1/18/2009 8:26:38 PM : Underperform Start Price: $6.71 RDEN Score: -354.92

There is a bullish story to this stock - lipstick sales go up during a depression/recession. but its PE is way too high, too much debt, Revenue is increasing but net income is negative and decreasing. What seems to me like a classic - "We lose 3 cents on each unit but we make it up in volume" story.

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