Elizabeth Arden, Inc. (NASDAQ:RDEN)

CAPS Rating: 1 out of 5

The Company is a manufacturer, marketer and designer of fragrances, skin treatment and cosmetic products, to customers in the United States and internationally.

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Player Avatar ElleRB (64.25) Submitted: 2/9/2010 3:20:26 PM : Underperform Start Price: $17.11 RDEN Score: -83.10

It seems to me that Elizabeth Arden is creeping downhill. During a recent visit to one of the spas, I was disappointed by chintzy materials, cheap products, and sub-par service. Without real elegance, luxury, or quality, I worry that the company will lost the cache necessary to keep this stock on an upward swing.

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