Revlon, Inc. (NYSE:REV)

CAPS Rating: 2 out of 5

The Company manufactures, markets and sells an array of cosmetics, skincare, fragrances, beauty tools, hair color anti-perspirants, deodorants and other personal care products.


Player Avatar TMFUltraLong (99.95) Submitted: 11/3/2009 3:05:37 AM : Underperform Start Price: $10.00 REV Score: +6.52

Ya know, everyone is just applauding this earnings report as the second coming... did anyone actually scroll to the bottom where they have balance sheet facts and notice those little words on the left hand side? "Stockholder deficiency"!!! This is usually where the phrase stockholder EQUITY is! This is a good indication that there is ZERO equitable value in the company despite their profit. They have a mind-boggling, earth-shattering, camel crushing 1.28 BILLION dollars in debt. They recently did a debt swap that extended their payments for another 4 years while raising their rates 100-175 basis points. They are literally screwing themselves! Revlon is absolutely set up to vomit all over itself... wait for it..... wait for it.... now!


Report this Post 10 Replies
Member Avatar IBDvalueinvestin (99.67) Submitted: 11/9/2009 10:48:20 AM
Recs: 3

your so wrong on this call its not even funny.

Member Avatar TMFUltraLong (99.95) Submitted: 11/10/2009 1:52:04 AM
Recs: 2

Have I closed the pick yet? No! Does that make it a loss? No.... Whats your accuracy... 61%? What's mine 88%? Whats your outperformance? 600... what's mine... 12,436?

Have I made my point?

You get snippy on my picks and I'm just going to point out how right ive been

Member Avatar noirblood (72.31) Submitted: 11/12/2009 5:56:29 PM
Recs: 7

You do realize the vast majority of your points have come from shorting leveraged bear etf's. I'm not saying it wasn't a good call to put all of those in, but let's step back for a sec and realize its not like you're picking individual stocks out of a hat and averaging 88% accuracy.

Props to your score but I see you have yet to gain 300% on any individual stock...does that make me a better investor? Of course not. But don't let a bunch of points in a paper investing game go too much to your head.

Member Avatar TMFUltraLong (99.95) Submitted: 11/14/2009 1:30:11 AM
Recs: 0

I actually made just as many points with bull etf's =)


Member Avatar Eudemonic (64.78) Submitted: 12/14/2009 5:21:45 PM
Recs: 0

It's mid-December (12/14) now, and REV just spiked 4.5% on 50% normal volume..That is not a healthy indicator in my book.

Member Avatar XMFCinco (29.99) Submitted: 5/26/2010 6:06:18 PM
Recs: 0

I would have to agree with UltraLong here. Honestly, its only a matter of time with this one. You can't just stay 1.28 Billion in debt forever. Have you looked at this company's equity??? I know this company's been around for a while but come on...

Member Avatar srkenne264 (99.50) Submitted: 10/28/2010 4:56:50 PM
Recs: 0

I concur and am shorting this one. Nice drop in the last two days, reality setting in?

Member Avatar srkenne264 (99.50) Submitted: 10/28/2010 4:57:16 PM
Recs: 0

I concur and am shorting this one. Nice drop in the last two days, reality setting in?

Member Avatar Lordrobot (91.37) Submitted: 11/24/2010 11:28:49 AM
Recs: 0

I completely agree with Ultralong. Though I want a great international cosmetics company; this is not that company. It has weak Mgt. First the company is insolvent. It has current assets just ahead of current liabilities. Though it retired 80 plus million in debt, it actually took on more long term debt so this expansion will lead to reduced cash flow and you know what that means... it means this outfit will go for an additional stock offering when conditions improve in capital markets.

This mgt is literally stockpiling debt. They should all go work for the Government. So while the company still retains the great Revlon name, it strikes me as another Ford but with worse mgt. Why anybody would actually invest real dollars in either F or REV is beyond me but stock buyers are often just shot in the dark goons who sometimes prevail. But consistency is more important. A good speculation is always something to be considered but it is not here. Rev is in the wrong places in the world. They have operations in South Africa when they should be swarming Asia. But mgt is stupid so they think like Europeans and just forestall debt. The Fashion center may have been European but its going Asian.

Member Avatar jerry19129 (< 20) Submitted: 4/23/2012 10:33:07 AM
Recs: 0

everybody said the same last year when I bought at $9.00 and sold a few months later at 18.6 , Might not have the same gains this round , but can still gain a bit . REV has a name and prices that are attractive in an economy like we have now . Will wait till the price hits 12-14 before buying

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