Sturm, Ruger & Company (NYSE:RGR)

CAPS Rating: 4 out of 5

The Company is principally engaged in the design, manufacture, and sale of firearms and precision investment castings. The Company's design and manufacturing operations are located in the United States.

Recs

4
Player Avatar renosully (< 20) Submitted: 9/23/2009 10:22:09 PM : Underperform Start Price: $10.44 RGR Score: -283.38

THIS IS A BUBBLE ABOUT TO POP I love ruger's product. But the drive behind their outstanding sales wasnt their product, it was paranoia. Many gun owners were fearful that Obama would resurrect the Clinton era gun ban. Thus causing a surge in purchasing of high capacity firearms and ammunition. But now even the most right wing gun owners, are now realizing Obama has to much on his plate to worry about gun control. Or bought so many guns and ammo they can support their own army. So they dont need to buy any more.

Report this Post 7 Replies
Member Avatar james27613 (< 20) Submitted: 10/21/2010 11:19:35 PM
Recs: 0

Never, ever underestimate that the anti gunners can or will do.

They are looking to adopt the UN firearms treaty,
in direct conflict with our Constitution!

Regards

Member Avatar georgevtucker (96.37) Submitted: 1/10/2012 12:02:02 PM
Recs: 0

I got lucky in my pick in the opposite direction, with RGR at about $7 and change. They haven't significantly diversified their product line with the exception of their AR-pattern rifle (and really, does the world need another one of those?)

Your red-thumb was wrong in the short term at $12.36 but I think it's probably right at $36.07. I'm closing my outperform pick today.

Member Avatar BGGC (< 20) Submitted: 5/11/2012 9:29:20 AM
Recs: 1

If Obama gets re-elected there will be a gun ban,also gun sales continue to climb and not becaue of a gun ban threat

Member Avatar mas113m (< 20) Submitted: 5/15/2013 7:40:22 PM
Recs: 0

Wow, a -321.63 score on this pick. I hope this was just a CAPs play and not real money.

Member Avatar jts4545 (< 20) Submitted: 4/2/2014 12:52:24 PM
Recs: 0

I agree. Ruger's problem is slow product improvement. Biggest problem is SR series of pistols. Thumb safety is hard to operate. Still have not fixed it. At disadvantage against S&W M&P and competing pistol designs. They work better than Ruger SR. No real improvement in core products of 10/22 rifle and MarkIII pistols. Clumsy operating compared to competing designs. Stock price has stagnated as a result. Need to improve products faster. Letting small after-market companies improve products where Ruger needs to do it. Small company Custom Shooting Technologies has solved the problem of 10/22 operation with 2nd generation bolt kit. Ruger has done nothing in this area on its own. Not really "product improvement". Just "coasting" on old designs that badly need improvement. Paying the price in reduced sales. Ruger guns need to work as well or better than competing designs. Design team is falling behind competitors.

Member Avatar ETMatyahoo (43.58) Submitted: 7/31/2014 12:03:29 PM
Recs: 0

It took how many quarters until Q2, 2014 to "pop"? Sure it's an metal industrial object, but there are consumers involved too?

Peculiar "Consumer Discretionary"?

Putting on watchlist at 50-49 today. (Bargain hunter in future)

Member Avatar Frip (< 20) Submitted: 8/17/2014 3:21:34 PM
Recs: 0

Turns out you had the right vision on this one. At least for now. Gun sales down. Gun stocks down.

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