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The fact that RealD will have over 25,000 3D screens worldwide, showing 35 films a year at an average of $.50 per viewing times 1 Billion customers worldwide, is a rather convincing stat. The fact that RealD owns the equipment, has long term contracts in place for said equipment is another factor. I believe RealD has positioned itself to dominate the 3D market for years to come. Numbers,Technology, and Product equals SUCCE$$.
The long -term contracts look like the big thing to me. If the 3-D market turns out smaller than expected the company should be able to cope with the disappointment better than the competition, whoever they may be.