RightNow Technologies (NASDAQ:RNOW)
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The Company provides industry software solutions that help companies improve customer experiences while reducing operating costs.
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The Company provides industry software solutions that help companies improve customer experiences while reducing operating costs.
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The company's core product is their customer service database, fronted by a promised easy-to-find-an-answer consumer search tool. The reality: the product stinks. Go to any of their customer sites, ask what you believe to be a common support question of the merchant and see the long list of "support" answers. Customers deserve far better than search as a means of customer support. The product is flawed at every corner. They sold long-term deals, locking clients into 2 year agreements, and now those customers are beginning to flee, despite new deal-making attempts by the MASSIVE RNOW sales force. They are a sales/marketing machine pushing inferior goods. In every one of these cases the s--- eventually hits the fan when the customer realizes they bought (or rather, were sold) something inferior.
I don't know where you get your info farm boy but it couldnt be more wrong. Gartner gives an annual excellence award to companes who use CRM two of the top three were RightNow customers including the winner Electronic Arts. As for fleeing customers, RNOW has a 98% retention rate and in 2007 95% of customers signed 1 year contacts.
Not sure what you definition of "MASSIVE RNOW sales force" is, they have 64 reps in North America. Last time I checked Oracle/Sieble was alot bigger.
If I were you I'd stick to milking cows and let the city folks milk the market. RNOW $20 Oct 2008