Rovi Corporation (NASDAQ:ROVI)

CAPS Rating: 2 out of 5

The Company provides digital lifecycle management solutions, which enable to protect, enhance or distribute software or digital content through digital distribution channels and destination devices.


Player Avatar TRGoodvsEvil (92.72) Submitted: 7/3/2009 7:32:46 PM : Underperform Start Price: $21.28 ROVI Score: +128.48

This portfolio tracks the performance of good vs. evil companies.

Evil elements:

Many people have no idea who Macrovision is, and still more people confuse Macrovision for Macromedia (Macromedia makes the popular Flash application used in web sites).

Macrovision, for the uninitiated makes their entire business out of robbing consumers out of their fair use rights to make legal copies of media they buy. Ever tried to copy a DVD or VHS movie? Odds are it didn't work because Macrovision technology is there to ensure that it won't.

All of this is done in the name of antipiracy, of course the technologies in use are completely trivial for well financed pirating organizations to get around, the only ones affected by these methods are the consumers who are in almost all cases making a perfectly legal backup copy of a movie so they can safely store the original.

Now many people would blame the companies that use the Macrovision technology for the evil, and certainly they are no angels, but Macrovision is the company that provides the tools, and the tools serve no purpose other than infringing on people rights, so they get my vote.


Member Avatar ralphmachio (27.69) Submitted: 5/21/2010 5:59:22 AM
Recs: 0

I feel even better shorting these guys now. I hate the improved technology with more restrictions. It is the antithesis of the purpose of technology, from the consumer's standpoint. Are these the same punks that disable the ability to skip through the pre movie crap, and make it difficult to access the menu immediately? Give me my damn VCR back!

Featured Broker Partners