Rosetta Stone (NYSE:RST)

CAPS Rating: 3 out of 5

Rosetta Stone Inc. provides technology-based language learning solutions.

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4
Player Avatar davidmtoll12 (< 20) Submitted: 8/27/2011 9:14:26 PM : Underperform Start Price: $12.72 RST Score: +62.84

Rosetta Stone has a store in the Short Hills Mall in New Jersey that always appears empty, even as the Apple store next door teems with traffic. This store simply can't be making money for Rosetta Stone. Why do they keep it open year after year?

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Member Avatar samuelasmith (< 20) Submitted: 8/31/2011 4:34:16 AM
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Not a good company and the reality is the long term future will not be good despite what is on the FOOL site.

Member Avatar OklaBoston (68.73) Submitted: 11/1/2011 12:34:53 AM
Recs: 1

The product is far more specialized than most of what Apple turns out, so Rosetta Stone's stores will rarely draw the traffic apple's does. Why they keep your particular store open I won't pretend to know, though getting exposure in the NYC market area has to be part of the reasoning.

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