Player Avatar bjoernl (< 20) Submitted: 8/19/2007 11:19:42 AM : Underperform Start Price: $46.61 RUK Score: -14.03

After a long history of milking the science publishing market with their near-monopolistic peer-reviewed journals, this company is bound to go down in the next years, as more and more scientists and universities embrace open-access publishing strategies that render Reed Elseviers business model redundant.Conceivably they could change that business model and become innovative one way or the other, but presently they're only clutching at the straws of excessive lobbyist activity and showing no signs of flexibility whatsoever.

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