Starbucks Corp (SBUX)

UnitX (54.83) Submitted: 7/31/2008 9:25:35 AM : Start Price: $14.55 SBUX Score: +58.38

With the planned changes such as closing under performing stores, job cuts and a plan of a better strategic growth, I am beginning to feel more confident about Starbucks. Their strength at the moment is not the domestic market but international where the growth has been phenomenal. The only country Starbucks is having difficulty penetrating is Australia.

There is nothing really wrong with the brand. It is the management that drove this company to where it is today through poor planning and a lack of strategic growth. A recent change in management was taken place, a change that was desperately needed.

There is still some additional changes that needs to be addressed to get this company back into form. But once all the changes have taken place, Starbucks will be in a much better position. For now, the international growth will carry this company. When everything is said and done, a consistent domestic growth along with strong international demand will push this stock to new heights. This is a very long term play, one that will pay off handsomely in time.

Be visionary and think about where this company could be in the next 10 years. Starbucks is recognized globally even in places where it has yet to exist. Think about how many other chains that can command this type of recognition yet can posses this much growth opportunity. It has barely scratched the surface of outside markets. This is just the beginning for Starbucks, a global giant in the making and an opportunity of a lifetime.