Starbucks Corp (NASDAQ:SBUX)
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Starbucks, the ubiquitous purveyor of caffeinated beverages, is the world's leading specialty coffee retailer.
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Starbucks, the ubiquitous purveyor of caffeinated beverages, is the world's leading specialty coffee retailer.
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Since I've had the Starbucks app on my iPhone my consumption of lattes has increased from 5 per year to 5 per month. I've also got it set up to automatically reload when the balance on my card falls below $10. Not only am I hooked on caffeine, I'm also hooked on the novelty of using my phone to pay for my coffee. I haven't noticed many people using this method yet, but I get asked about it almost every time I use it. I expect this convenience to catch on with others the way it has with me.