comScore, Inc. (NASDAQ:SCOR)

CAPS Rating: 4 out of 5

The Company provides a digital marketing intelligence platform that helps its customers make business decisions and implement digital business strategies.


Player Avatar rickdoom (98.65) Submitted: 2/12/2008 6:55:29 PM : Underperform Start Price: $25.97 SCOR Score: +24.70

ComScore identifies itself as an "internet marketing research company," however, most internet privacy advocates have long considered ComScore to be nothing more than a large-scale Spyware operation. In general, most people aren't too comfortable with the idea of a company whose product's sole purpose is to monitor and record data on literally everything you do online. If, at any time, the government were to impose any new internet privacy-related laws which forbade this type of practice, that could definitely have a negative impact on the company. As such, I think this is a very risky kind of company to invest in, and would rather just stay away.

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