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The Company provides a digital marketing intelligence platform that helps its customers make business decisions and implement digital business strategies.
ComScore identifies itself as an "internet marketing research company," however, most internet privacy advocates have long considered ComScore to be nothing more than a large-scale Spyware operation. In general, most people aren't too comfortable with the idea of a company whose product's sole purpose is to monitor and record data on literally everything you do online. If, at any time, the government were to impose any new internet privacy-related laws which forbade this type of practice, that could definitely have a negative impact on the company. As such, I think this is a very risky kind of company to invest in, and would rather just stay away.
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