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$42.97 0.37 (0.87%)
7/3/2008 1:01 PM

Sony Corp (ADR) (SNE)

CAPS Rating:
**

The Company is primarily focused on the Electronics, such as AV/IT products & components; Game, such as PlayStation; Entertainment, such as motion pictures and music; and Financial Services, such as insurance and banking, sectors.

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9

Avatar boydhar (52.54) Submitted: 3/26/08 3:08 PM : Underperform Start Price: $41.85 SNE Score: -8.66

I've seen Sony contiuously underperform in comparison to tech/gaming tech companies. They are not a quality company, no good marketing, no good products, no good customer service, etc... whose with me?

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Avatar MMURPHY162 (< 20) Submitted: 4/10/08 5:24 PM

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I worked for Sony for 11 years. It was my choice to leave a good paying job because of Sony's practices and in ability to provide good customer service amoung other things.

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Avatar hardytl (90.31) Submitted: 4/22/08 2:35 PM

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I have them in here for an outperform just for the summer movie release. They are involved heavily in the big summer release schedule. Once that is over I will probably drop them again unless I can find some convincing information to keep them on.

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Avatar SESAMEnow (87.31) Submitted: 4/30/08 5:50 PM

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I currently have them as an outperform but I just did a back of the envelope trend analysis of raw material usage in Japan and determined they will be a net importer of raw materials for a long time at very bad markup increases due to inflation of such costs in my estimation. Since SONY is located in Japan I will be selling my stock and changing to under perform soon.... UNDER PERFORM for JAPAN in general for next 5 - 10 years.
SesameNOW

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Avatar Colli002 (59.44) Submitted: 5/06/08 7:01 AM

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I disagree - I believe that Sony will outperform in the longer run. They have a lineup of quality products at reasonable prices and I own a number of their products (Cameras (2), Radio/CD player, TV's (2), Walkman MP3/Video player and have never had a problem with any of them. I did have a question about the operation of the Walkman when I first bought it and called Sony's customer service. My experience was an excellent one - quick response, courteous, and professional. I found your write-up rather unbelievable based on my own personal experience.

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Avatar Broken196 (46.72) Submitted: 5/06/08 11:05 AM

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I disagree with your comment. Sony offer's great products although sometimes over priced IMO. The import thing to remember is SNE's is a much larger contributor to the BDA then other tech companies. I've had SNE outperform and although it's a slow grower currently, I think it's a steady growth stock for long term.

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Avatar biomimetic (23.30) Submitted: 5/16/08 5:07 PM

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Not me.

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Avatar andyaf (92.54) Submitted: 5/25/08 12:45 AM

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You are absolutly right man, Sony's PS3 gaming system is peanuts compared to Microsoft's Xbox 360

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Avatar TheParadox (80.11) Submitted: 5/27/08 12:52 PM

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i dont like sony out of spite... and the wii and 360 are running laps around PS3...

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