$27.98 0.98 (+3.63%)
12/3/2009 4:01 PM

Sony Corp (ADR) (SNE)

CAPS Rating: 2 out of 5

The Company is primarily focused on the Electronics, such as AV/IT products & components; Game, such as PlayStation; Entertainment, such as motion pictures and music; and Financial Services, such as insurance and banking, sectors.

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Member Avatar boydhar (56.88) Submitted: 3/26/2008 3:08:52 PM : Underperform Start Price: $41.11 SNE Score: +17.14

I've seen Sony contiuously underperform in comparison to tech/gaming tech companies. They are not a quality company, no good marketing, no good products, no good customer service, etc... whose with me?

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Member Avatar MMURPHY162 (< 20) Submitted: 4/10/2008 5:24:59 PM
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I worked for Sony for 11 years. It was my choice to leave a good paying job because of Sony's practices and in ability to provide good customer service amoung other things.

Member Avatar hardytl (< 20) Submitted: 4/22/2008 2:35:50 PM
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I have them in here for an outperform just for the summer movie release. They are involved heavily in the big summer release schedule. Once that is over I will probably drop them again unless I can find some convincing information to keep them on.

Member Avatar SESAMEnow (91.02) Submitted: 4/30/2008 5:50:24 PM
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I currently have them as an outperform but I just did a back of the envelope trend analysis of raw material usage in Japan and determined they will be a net importer of raw materials for a long time at very bad markup increases due to inflation of such costs in my estimation. Since SONY is located in Japan I will be selling my stock and changing to under perform soon.... UNDER PERFORM for JAPAN in general for next 5 - 10 years.SesameNOW

Member Avatar Colli002 (58.70) Submitted: 5/6/2008 7:01:08 AM
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I disagree - I believe that Sony will outperform in the longer run. They have a lineup of quality products at reasonable prices and I own a number of their products (Cameras (2), Radio/CD player, TV's (2), Walkman MP3/Video player and have never had a problem with any of them. I did have a question about the operation of the Walkman when I first bought it and called Sony's customer service. My experience was an excellent one - quick response, courteous, and professional. I found your write-up rather unbelievable based on my own personal experience.

Member Avatar Broken196 (< 20) Submitted: 5/6/2008 11:05:44 AM
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I disagree with your comment. Sony offer's great products although sometimes over priced IMO. The import thing to remember is SNE's is a much larger contributor to the BDA then other tech companies. I've had SNE outperform and although it's a slow grower currently, I think it's a steady growth stock for long term.

Member Avatar biomimetic (44.80) Submitted: 5/16/2008 5:07:04 PM
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Not me.

Member Avatar andyaf (< 20) Submitted: 5/25/2008 12:45:20 AM
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You are absolutly right man, Sony's PS3 gaming system is peanuts compared to Microsoft's Xbox 360

Member Avatar TheParadox (98.24) Submitted: 5/27/2008 12:52:18 PM
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i dont like sony out of spite... and the wii and 360 are running laps around PS3...

Member Avatar mustbepatient (99.36) Submitted: 10/1/2008 3:13:12 PM
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That's an interesting call. I'm looking at SNE specifically because I think the Japanese market will outperform the US and Europe over the next decade. Remember that Japan had a 13-year bear market that started way back in the early 90's and just ended in 2003, as opposed to ours which just started in 2000.

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