SodaStream (NASDAQ:SODA)

CAPS Rating: 3 out of 5


Player Avatar TheDumbMoney (58.24) Submitted: 8/11/2011 12:43:28 PM : Outperform Start Price: $42.64 SODA Score: -127.76

1/2 Position Today at $41.7. I blogged about it.

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Member Avatar TheDumbMoney (58.24) Submitted: 8/18/2011 11:08:05 AM
Recs: 1

FYI, the company has also introduced "Sparkling Naturals" which use cane sugar, in case you don't like Splenda. And they have introduced esthers, if you like non-sweetened but slightly flavored water.

Member Avatar TheDumbMoney (58.24) Submitted: 8/20/2011 2:28:47 PM
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Member Avatar concealedweaponR (< 20) Submitted: 8/24/2011 3:37:20 AM
Recs: 0

man i wish you didnt really buy this. all the companies there are and this is a real buy for you? a soda machine?

Member Avatar TheDumbMoney (58.24) Submitted: 8/25/2011 10:02:05 AM
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Honestly the only thing I don't like about this company is that Cramer likes it. He's usually an excellent contrarian indicator for people looking for long-term returns. I don't need this to be the next Coke in order for it to be a good investment. Time will tell though. You are clearly in the majority position among people on this website. It's a small position for me at this time. To put it in perspective, my investments in Microsoft and Exxon are more than five times as large. My investment in Phillip Morris is almost four times as large.


Member Avatar ayaghsizian (95.42) Submitted: 8/29/2011 7:13:03 PM
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Well hey, they're growing. Maybe not superfast compared to what we all thought, but no matter how you look at it they are growing fast. This has somewhat accidentally become my biggest position due to selling PUTs. But I don't mind because they are growing. Be patient.


Member Avatar concealedweaponR (< 20) Submitted: 8/31/2011 11:57:01 AM
Recs: 0

not really growing when your revenue has doubled in the same amount of time your shares outstanding have gone up 10 fold

Member Avatar TheDumbMoney (58.24) Submitted: 8/31/2011 5:29:38 PM
Recs: 1


I don't think any one should buy a stock because I have, because I'm just a nobody, and everyone should do-your-own-diligence. But you have to attack me on rational grounds, too. Looking at diluted EPS, there is nearly 50% growth from 12/2009 to 12/2010. ($0.40 to $0.69). And further growth in diluted EPS terms after that. Also, your fundamental number is absurd. Yes, they did an IPO in November 2010. But share count is not up 10 times in the last year, nor in the last two years.


Member Avatar TheDumbMoney (58.24) Submitted: 9/28/2011 2:32:04 PM
Recs: 0

Amateur charting: This stock had a failure top earlier this year, but the subsequent pattern has not yet established itself. Prior to any major news, there is no reason to add, unless there is a significant drop from here ($35.88) followed by stabilization. At this point, prior to real news, I would not buy more above $32/share.

Member Avatar TheDumbMoney (58.24) Submitted: 10/4/2011 3:02:10 PM
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A longstanding limit order at $28.5/share triggered today, and accordingly I added to my position at $28.5/share. The add was about a 120% increase of the position, making it a full position for me.

Member Avatar TheDumbMoney (58.24) Submitted: 10/6/2011 11:33:50 AM
Recs: 1

If you are trading/investing in SODA based on theses about penetration-potential in the U.S., you are currently missing the point: a huge part of the recent drop has been because despite its IPO in the U.S. in 2010 it is trading as a European stock, and is caught in that crisis. That is because that is primarily what it is. Look at the numbers. If you don't know that, you have a problem.

Member Avatar jimmy4040 (35.00) Submitted: 11/14/2011 1:47:17 PM
Recs: 1

Some investors may not realze that this is an Israeli company with all of it's production facilities in the West Bank using Palestinian workers. You are taking the big risk of a spectacular nosedive if political conditons deteriorate:

Until they diversify their production geogrraphically, the risk on this company is 9 out of 10.

Member Avatar TheDumbMoney (58.24) Submitted: 3/7/2012 3:18:03 PM
Recs: 0

The key problem in this past month's earnings report for 4Q 2011 is that basic unit growth was only up 8% YOY. Broadly, revenue and EPS were up above expecations. But the 8% growth in the units is a real problem for the following reason: fall was supposed to be all about growth in the U.S. market. The company has previously stated the Spring/Summer are its big period in Europe -- where the market is more mature. In the U.S. there was this huge push to drive Christmas sales. The mere 8% growth of the soda makers themselves indicates that push was not entirely successful. This leads to three possible conclusions: 1) Sodastream will never gain traction in America; 2) Sodastream is not gaining true traction in America yet, but may still do so; 3) people just don't want to buy Sodastream soda machines during early winter, whether in America or in Europe, and Sodastream may be perfectly likely to have a huge Spring/Summer in America.

Member Avatar TheDumbMoney (58.24) Submitted: 1/3/2014 2:45:33 PM
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Added 18 shares today at $48.60, with a $6.95 commission in the non-IRA account where I hold my other shares. I think the stock is undervalued again.

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