SodaStream (NASDAQ:SODA)

meeyatch69 (< 20) Submitted: 8/22/2012 10:59:33 AM : Start Price: $37.58 SODA Score: -14.31

seems like there might be a reality check for the at home soda biz. Like most environmental efforts, after the shine wears off the extra effort for the perceived benefit becomes a pain in the butt. As for the health/taste benefit, there are adequately cheap options available that are much more convenient. My mother has a revolving stream of new gadgets on her counter top. After the shine wears off, the replenishing of flavor bottles will stop. This doesn't bode well for the razor/blade model Sodastream banks on.