SodaStream (NASDAQ:SODA)

CAPS Rating: 3 out of 5


Player Avatar PerdidoBeacher (36.41) Submitted: 1/25/2013 11:54:08 PM : Outperform Start Price: $44.02 SODA Score: +19.14

So many positives. Great numbers, historically crushes estimates ( earnings in late FEB), no debt, super bowl spot, just getting into U.S., solid(decades long) track record in Europe, partnerships with Kraft among others, several strong ratings from various firms. The biggest thing in this stock though is the short squeeze potential and the fact that the product itself doesn't even have to be any good for it to rocket up in the next month. If the product is good and sticks then this is a true long term play. So much potential.

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