SodaStream (NASDAQ:SODA)

CAPS Rating: 3 out of 5

Recs

2
Player Avatar lanwanguru (76.84) Submitted: 12/20/2012 9:26:31 AM : Underperform Start Price: $44.50 SODA Score: +67.50

I think the idea is loosing it's fizz. This is a one-trick pony with a couple different similar competing products. Unless they can get distribution agreements with real name-brand flavors to put main-line syrups in their packaging, I don't see a good differentiator on something that's ultimately a novelty product to begin with.

Featured Broker Partners


Advertisement