SodaStream (NASDAQ:SODA)

CAPS Rating: 3 out of 5


Player Avatar lanwanguru (79.39) Submitted: 12/20/2012 9:26:31 AM : Underperform Start Price: $44.50 SODA Score: +96.48

I think the idea is loosing it's fizz. This is a one-trick pony with a couple different similar competing products. Unless they can get distribution agreements with real name-brand flavors to put main-line syrups in their packaging, I don't see a good differentiator on something that's ultimately a novelty product to begin with.

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