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SodaStream (NASDAQ:SODA)

CAPS Rating: 3 out of 5

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2
Player Avatar starpark88 (83.17) Submitted: 1/29/2013 9:35:55 AM : Underperform Start Price: $50.81 SODA Score: +61.39

Buying a 2L at a convenience store is easier, and cheaper than dealing with stocking up on syrup and CO2. Environmental minded folks may be happy to pay to save the environment, but why deal with the hassle when you can throw your Coke 2L in the recycle bin and "set the bubbles free". Cool device though. I just don't see mass appeal.

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