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$14.12 -0.29 (-2.01%)
7/18/2008 12:58 PM

Sonic Corp (SONC)

CAPS Rating:
***

The Company operates and franchises the chain of drive-in restaurants in the United States.

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Avatar hey4ndr3w (99.22) Submitted: 5/07/08 11:41 AM : Underperform Start Price: $22.32 SONC Score: 25.49

I'm shorting a slew of restaurants in which beef is a specialty item. They are going to get bombarded from every possible angle: increasing food costs brought on by massive increases in both transportation costs and the costs of feed for livestock; slowing consumer demand sparked by shrinking discretionary incomes; and rising wages for their employees brought on by the Fair Minimum Wage Act of 2007. Ouch.

Thumbs down on including APPB, CHUX, RT, RUTH, RYAN, SONC, STAR, TXRH.

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