Player Avatar venaca (81.43) Submitted: 2/4/2007 2:59:30 PM : Underperform Start Price: $33.24 SONO Score: +2.79

Ultrasound is everywhere and is already portable in the medical community. The small size of sono site is its main advantage. Other competitors can easily match that characteristic, so no moat there.
Sono did not make the first portable machine. It has a difficult time in today's market which is now adjusting to the medicare reduction act (less reimbursements). Its other negative is ease in archiving images which in today's legal environment is no easy hurdle. Great idea but we are already doing it without sono site.

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