Safeway, Inc. (SWY)

NOSMATTHEW (65.19) Submitted: 11/13/2008 2:15:01 PM : Start Price: $20.67 SWY Score: -12.26

look for grocery chains heavy in store branded (generic) food items to see an increase in sales of these high margin items. with unemployment running higher, and higher, these cheaper alternatives look better, and better to the consumer. next reason? well, look for discretionary restuarant spending to drop, and grocery store sales to climb. need to eat at home and save the cash... fast food should be rather immune to this trend, as those still working need food @ lunch times. at least i do!