The Timberland Company (TBL)

GreenEnergy (85.96) Submitted: 2/21/07 2:36 PM : Start Price: $28.29 TBL Score: 10.23

I have owned a pair of Timbs steel-toe workboots for almost six years, and they have held up to everthing I have thrown at them. They cost me $90 at Safety Solutions - a great company that I hope one day goes public; they could be the Cabela's of Personal Protecitve Equipment, but that's beside the point. Recently I saw some Timberland jackets on sale for about $90. I read some customer reviews of these jackets that were very negative. In addition to the recent introduction of poor quality products, the Timberland brand is beginning to lose it's fasion cachet. Also, production costs are squeezing margins. This stock is going nowhere unless this company can focus on what it does best - making good shoes - or come up with some sexy products for which the urban fasionistas will pay top dollar.

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