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The Company's principal business is the operation, development and franchising of quick-service restaurants that serve high-quality food including hot and cold coffee, baked goods, sandwiches and soups.
I'm skeptical about the projected growth rates and P/E. The coffee is not bad, but dull. The food is unimpressive. They already blanket Canada and haven't been hugely successful in a decade of expansion into the US.In the meantime, coffee shops with tasty treats and good coffee are pushing back in Canada. In my city, expansion of coffee shops in the last 10 years has largely been more upscale coffee shops, charging two to four times as much for a cup of coffee. They're successful because the product is good (and only one of those is a Starbucks).
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