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The company's Model S recently won Motor Trend's 2013 Car of the Year. It already has 10,000 pre-orders, which is what the company has said is necessary to break-even. With expectations of selling 20,000 units, the company ought to show a profit in 2013, and continuing growing revenues into the future as gas prices rise and EV prices fall.
I believe EVs are the future of the auto industry and Tesla is at the front of new technological innovations in the industry. It has a distinct advantage over Toyota and GM in that it focuses solely on producing great EVs and doesn't bother with conventional combustion. There will be no product phase out, only growth.
take in consideration they are new, vehicle malfunctions, recalls, people end up hating the car.......