$25.93 -0.51 (-1.93%)
12/3/2009 4:04 PM

Under Armour, Inc. (UA)

CAPS Rating: 4 out of 5

The Company's principal business activity is the design, development, marketing and distribution of technologically advanced, branded performance products for men, women and youth.

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Member Avatar FAOFool (90.08) Submitted: 4/26/2008 4:41:54 PM : Outperform Start Price: $37.01 UA Score: -11.81

UA has shown a considerable deftness in its ability to reach out to university sports programs, professional athletes, etc., given the competition (Nike, Addidas, etc.) There products improve athletic performance, or at least that's what many athletes think...and perception is reality. I like their potential from here...especially when one considers the size of the competitors UA is currently beating.

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