The Company's principal business activity is the design, development, marketing and distribution of technologically advanced, branded performance products for men, women and youth.
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In the simplest terms, Under Armour has market legs. In the spirit of buying stock of companies I buy from, I can't not be bullish on UA. Their products continue to have strong brand loyalty amongst young athletes. Their ads remain smart and broadly appealing. Not a particularly scientific analysis I know, but that's why I own shares.