Unilever plc (ADR) (NYSE:UL)
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The Company is a supplier of fast moving consumer goods across Foods and Home and Personal Care categories.
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The Company is a supplier of fast moving consumer goods across Foods and Home and Personal Care categories.
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Unilever is a poor man's Proctor and Gamble [or Colgate, if you prefer]. They have well-known brands of assorted household goods and are quietly buying up little companies in Africa, India, Turkey, Indonesia, and Latin America. While such a strategy has obvious costs, you are not just buying a product, you are buying a brand with name recognition and customer loyalty you can use for a multiplier effect. And there's a dividend, too. Don't let the Euro-terrors spook you. Uneee makes moneee!!