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I am watching this stock and thinking about buying. Here's why: Once a woman shops here she is always drawn back due to ULTA's great marketing scheme. On your first visit, they sign you up for an ULTA discount card and track all of your purchases. Every quarter, the customer is rewarded with something free. Lots of coupons and brochures are sent to the home. I personally have spent over $800 in the past year here buying everything from a straightening iron, hot curlers, high end make-up, hair care products and gifts for friends and family.
Anyway, when the economy is rough and you can't go out and buy a new outfit, the least you can do is buy a $5 eyeshadow and Ulta's brand shadows are some of the best on the market.
High end, low end and everything in between, Ulta has all beauty needs covered.