The Company develops and manufactures high-quality, science-based nutritional and personal care products, with a commitment to continuous product innovation and sound scientific research.
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USANA is a direct marketing firm that sells nutritional and personal care products, under the labels USANA Nutritionals and Sense, respectively. The bulk of the product lineup are vitamin supplements and skin/hair care. The company sells worldwide, with a significant presence in China and Southeast Asia. While I've been generally wary of direct marketing business models, the fact is that the others screened by MFI have performed very well (such as Nu Skin (NUS) and Pre-Paid Legal (PPD)). These consumer-based products also have the advantage of being a fairly stable source of cash flows.