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$1.30 -0.09 (-6.47%)
12/4/2008 4:06 PM

Valassis Communications, Inc. (VCI)

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The Company provides a wide range of marketing products and services to a variety of premier manufacturers, direct marketers, retailers, franchisees and other advertisers.

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Avatar PrudentSelection (< 20) Submitted: 11/06/07 11:39 AM : Underperform Start Price: $12.48 VCI Score: 46.32

This company is in one the worst possible business segments in today's economy - newspaper ad inserts. The newspaper business is getting crushed by alternative media. And newspaper inserts are even more irrelevant than print ads. VCI's huge run-up on their earning release I think is a mistake due for correction. The release is very misleading. For example, it cites 144% revenue growth, but almost all of this comes from the acquisition of Advo's revenues. And Advo's revenues are apparently down 2% vs. year ago. This is a business model doomed to the fate of the typewriter.

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