Viacom, Inc. (VIA-B)

TMFSonicRob (52.91) Submitted: 5/13/06 1:15 AM : Start Price: $39.64 VIA-B Score: -26.57

I'm betting on the brands here - household names that advertisers love as much as viewers. Not so sure about Paramount, but the cable nets will keep this one rolling. Of course there's a little thing called the Internet that Viacom's properties have to master. It's not a minor task - all media companies are struggling to determine consumption and advertising patterns. OK, enough of the negative. Just pick it.

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