An integrated direct marketing company that markets, sells and distributes its products directly to consumers through various forms of electronic media and direct-to-consumer mailings.
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We are currently in a stall with the pps and volume. I can not even consider this to be a building of a base because of the volume. VVTV pps is in a wait and see (pivot point) mode and Q4 numbers will move the pps and increase the volume either way depending on the results reported.
January sales for the top line retailers were good for the most part, thus the question is will VVTV show the same? But one thing for sure the volume is extremely low right now for VVTV.
Many times we see sell on the news type of activity when earnings are announced, however since the huge drop in pps of VVTV has happened already, we could see a huge move up if the numbers are better than expected. That said, if this were to happen (Q4 numbers better than expected) the analyst's would then recalculate the 12 month targets because of the lower bar factor of issues created in 2011 QOQ for 2012 results going forward. Now if this happens we should see upgrades quickly come too "outperform".
Thus that brings us back too today and the true fact traders and shareholders are currently in the "Hold" mode and "wait and see" if the corner has turned. Now, after I see the Q4 numbers I have decided to make my projections for 2012 and if Q4 2011 does do what I think it will do (increase of 2-3% sales growth) then that will confirm to me that 2012 is the "PIVOT YEAR" for VVTV. But for now we wait so see if management can deliver. Of course all this is JMHO and good DD on readers part is always recommended.