A family entertainment resort company that provide its guests with a vacation at an affordable price. The Company, through its subsidiaries and affiliates, owns and operates its family resorts under Great Wolf Lodge(r) and Blue Harbor Resort(tm) brands.
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They are the brand leader, have a proven model and they will continue to open new facilities
2007 Update - will announce the Charlotte 401 room resort details in the next few days. 1-2 others to be announced this year - "sooner rather than later" (Northeast US & Georgia?). I like the new resorts as they have refined the model for maximum return - (also in non-competitive markets) Adding additional revenue drivers in existing facilities (conference centers, entertainment and food) Conference facilities take advantage of slow occupancy periods. 1Q 2007 lost 1 week of spring break vs. prior year (7.7% of quarter and potentially more from a rev. perspective). New ad campaign starting 3rd week of May - Doner (Great agency, they did the Mr. Six ads for Six Flags) New NBC deal. Ohio waterpark quality issue cost 1Q over $1MM in revenue. 3-4 deals in immediate pipeline. I'm a fan. Love the Y/Y comps for the balance of the year.