A communication services businesses, which operates through a number of multinational and national advertising and marketing services companies that are organised into four business segments.
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A Warren Buffettism is that ad agencies provide a royalty on successful products without having to guess which products will be successful. Today he might add that fully integrated, global marketing services companies provide a royalty on the most successful new media and on the most successful new geographic markets. WPP is strategically best positioned in all of these respects among marketing services companies.