Yelp, Inc. (NYSE:YELP)

CAPS Rating: 1 out of 5

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Player Avatar JaiYen (< 20) Submitted: 7/11/2012 7:48:24 PM : Underperform Start Price: $21.01 YELP Score: -227.98

I am a small business owner and would be quickly bankrupt were I so silly with my ad dollars as to buy into such a flawed model. If I have good reviews, why buy the cow when the milk is free? If I have bad reviews, why highlight my presence on Yelp? It's expensive and a lose, lose proposition for their core small business market. I can personally attest that their strong armed sales tactics and outrageous pricing have been the subject of much ridicule at our local Chamber of Commerce. This is the view from the ground. Anyone buying this stock has their head in the clouds.

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