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Maybe I'm old-fashioned but I don't get why anybody needs Yelp. As a consumer I wouldn't depend on a bunch of strangers' opinions to decide where to eat or where to go to have fun. As a business owner I wouldn't pay money to have a company show reviews of a bunch of strangers. How does anybody know if the reviews are reliable or not? What's wrong with traditional advertising? Or having a small website? Or Heaven forbid, word of mouth? In today's modern age people still talk to each other. They also have competition from Google and a few others.