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$12.29 -0.36 (-2.85%)
10/10/2008 4:00 PM

Yahoo!, Inc. (YHOO)

CAPS Rating:
**

The Company is a global Internet brand and trafficked destinations workdwide which seeks to provide Internet services that are essential and relevant to users and business.

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Avatar TMFZahrim (89.51) Submitted: 5/24/06 7:50 PM : Outperform Start Price: $30.92 YHOO Score: -30.67

Yahoo won't beat Google at the search game -- but it doesn't have to, either. There's plenty of room for both companies, as they are largely complementary, and should be quite happy shuttling traffic back and forth between each other and collecting ad money for doing so. Google is driven by algorithms, programming, smart employees making smart software. Yahoo is driven by people, community, users, and mostly just moderated by the YHOO staff. Made great by siphoning value and content from its huge user base.

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Avatar bienv (< 20) Submitted: 9/21/06 9:12 PM

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I'm a Yahoo enthusiast, and I agree completely. Yahoo really needs to bring back the "Life Engine" campaign, because that is Yahoo's greatest strength. It was the leader in providing a plethora of services under one user account. This essentially made Yahoo the free AOL before AOL became free. And it is this aspect that will give Yahoo an advantage over Google, if Yahoo chooses to use it. If you are using several different services in your Yahoo account, odds are you won't switch over to Google when you need to search for something.

I'm currently moderately bearish on Yahoo for the short term. I'm not convinced that Yahoo fully recognizes this uniqueness and advantage that they have. Also, they're involved in the land grab that is taking place throughout the Web.It remains to see how they will respond to MySpace (either through Yahoo 360 or by acquiring Facebook, a possibility that is in the news today).

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