Zillow, Inc. (NASDAQ:Z)

CAPS Rating: 2 out of 5

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Player Avatar nrandleman (32.04) Submitted: 12/1/2012 10:13:58 AM : Outperform Start Price: $27.74 Z Score: +24.66

As a Realtor, I know how popular the service is that Zillow offers. I'm in AZ and I know there are no Realtor openings with Zillow in my areas. From what I have heard from Zillow's CEO say in a recent interview they have huge room to grow with the Realtor subscription products in other locations in the US. Zillow also has #1 mindshare among consumers when it comes to researching their property.

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Member Avatar dwKapital (69.89) Submitted: 1/2/2013 1:56:21 PM
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Does Zillow have real estate agents?? If that's the case, in my mind, they have far more potential than I think most people imagine.

Member Avatar nrandleman (32.04) Submitted: 1/2/2013 9:46:08 PM
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Zillow does not have their own Real Estate agents like Redfin.com. What they do have is Realtor's who pay $400-$500 a month to be "featured agents" within a certain zip code. So, for each agent they have signed up they will receive between $5,000-$7,000 a year. If you want two zip codes it will cost you double, etc... For a Realtor it makes a ton of sense because you will receive 10-20 emails/calls a month from potential home buyers. If you represent one buyer at a $200,000 purchase price and make a 3% commission that's $6,000. Do that 5-6 times throughout the year and it's a great marketing tool.

With the amount of traffic Zillow gets to their website agents are fighting for the spots. Zillow has not pursued every area as hard but that's a big push for them from here on out from what I have read from their CEO.

More revenue is coming their way!

Member Avatar dwKapital (69.89) Submitted: 1/8/2013 2:25:00 AM
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Do you think Redfin is a danger to them? Also Trulia?

Member Avatar nrandleman (32.04) Submitted: 1/17/2013 4:59:21 PM
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Zillow has the mindshare among most consumers I run into. Rarely ever does a buyer or seller client of mine reference any other website that Zillow. "Zestimates" are a huge reason why.

There is so much buyer and seller traffic online (and growing every day)... I think there is enough to go around. I know of agents that pay to be featured agents on both websites.

Member Avatar AtomicBlicky (20.90) Submitted: 1/25/2013 9:58:05 AM
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Good idea, of a company, but info is not 100% correct- for its listings. Everyone is an "Agent" because they can use the internet! Believe you me, over-priced!!!

Member Avatar AtomicBlicky (20.90) Submitted: 1/25/2013 10:01:36 AM
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Oh, and RedFin, they were a joke.. I met an agent that worked as a bank assistant during the day, that would ONLY show a listing, not letting us look through the unit- for issues. When you need to take the next step she refered my client to another agent who worked the numbers. How many people are in on this deal?
I would never want to have a bunch of separate people to do 1 person's job. Needless to say a REAL AGENT WAS PROCURED!!

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