Zebra Technologies Corp. (NASDAQ:ZBRA)

CAPS Rating: 3 out of 5

Designs, manufactures, sells and supports a range of direct thermal and thermal transfer label printers, radio frequency identification printer/encoders, dye sublimation card printers, digital photo printers and related accessories and support software.

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Player Avatar TMF42 (51.41) Submitted: 4/27/2011 10:49:53 AM : Outperform Start Price: $38.47 ZBRA Score: -9.25

Healthy company that will use its prowess in thermal printers to make a more meaningful entry into the logistics market via RFID technologies.

Margins are temporarily depressed and should improve over time -- especially given the ROIC focused culture and tie to management pay.

This is a solid company focused on growing its international presence, which is logical given the growing manufacturing base abroad.

The company has finally recommitted to R&D spending which should drive sales over the next decade.

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