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The Company through its wholly owned subsidiaries, is a retailer of fine jewelry in North America.
Here's an inside perspective. As a former employee of Sterling I can tell you that Kay and JBR were used as a tag team to keep Zale underwater at comparative locations. On the surface the strategy doesn't seem like a good one (2 stores selling exactly the same merchandise at exactly the same price only a few hundred feet from one another), but it seems to have worked.As Zale continues to struggle Sterling is closing JBR locations nationwide. They no longer fear them as a competitor. This, in my opinion, is the worst form of a no confidence vote, when your competitors feel safe enough to wait for the bankruptcy because you are so deep in you can't get out.
Agreed!Zale has no current profits (or expectations of any in the near future), no cash flow, and negative ROE/ROA/ROI. Insiders are selling out... The company is barely surviving in a competitive industry that requires consumers to have discretionary income, which is NIL for most Americans right now. Ultrashort
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